Privacy Policy

Last updated: 10-08-2025

At SMR (“we”, “us”, “our”), your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information
when you visit or make a purchase from www.smrltd.co.uk.

We are committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Website, you agree to the practices described in this Privacy Policy.

Who We Are

SMR
📍 49 Ayresome Park Road
Middlesbrough, TS5 6AS, United Kingdom
📧 info@smrltd.co.uk
📞 +44 7532746565
🌐 www.smrltd.co.uk

We are the “data controller” responsible for determining how and why your personal data is used.

If you have any questions about this policy or your data, please contact:
Data Protection Officer (DPO): Live Customer Support Department
📧 support@smrltd.co.uk

Information We Collect

We collect personal information that you provide to us directly or automatically when you use our Website or services.

Information You Provide Directly

Contact details: name, email address, phone number, postal address.
Account details: username, password, login information (if you create an account).
Order information: billing and delivery addresses, payment details, order history.
Communication data: messages, emails, or feedback you send to us.
Job or enquiry data: information you submit through forms (e.g. job application or service enquiry).

Information Collected Automatically

When you browse our Website, we may collect:

IP address, browser type, and device information.
Website usage data such as pages visited, time spent, links clicked.
Cookies and tracking technologies (see section 9).

Information from Third Parties

We may receive limited information from:

Payment processors (e.g. Stripe, PayPal).
Delivery and courier partners.
Marketing or advertising platforms (e.g. Google Analytics, Facebook Ads).

We only use this information in accordance with this Privacy Policy and applicable law.

How We Use Your Information

We use your personal data for legitimate purposes, including:

Purpose	Lawful Basis (under UK GDPR)
To process and deliver your orders	Contract (necessary to perform a contract)
To manage your account and provide customer support	Contract / Legitimate interests
To process payments and prevent fraud	Legal obligation / Legitimate interests
To communicate updates, offers, or important notices	Consent / Legitimate interests
To improve our Website, services, and user experience	Legitimate interests
To comply with legal obligations (e.g. tax, record keeping)	Legal obligation

Sharing Your Information

We only share your data with trusted third parties when necessary to operate our business or fulfill your requests, including:

Payment processors (for secure transactions).
Delivery and logistics partners (for order delivery).
IT and hosting providers (for website functionality).
Analytics and marketing partners (for website performance insights).
Professional advisors (accountants, lawyers, auditors).
Government authorities (if required by law or to prevent fraud).

All third parties are required by law and contract to handle your data securely and use it only for the purposes specified.

International Data Transfers

Your personal data is primarily stored and processed within the United Kingdom.
If any of our service providers are located outside the UK (e.g. in the EEA or USA), we ensure appropriate safeguards are in place, such as:

UK adequacy regulations, or
Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).

How Long We Keep Your Data

We retain personal data only as long as necessary for the purpose it was collected, including:

Customer records – 6 years after your last order (for accounting/legal reasons).
Account data – until you delete your account or request deletion.
Marketing data – until you withdraw consent or unsubscribe.

When data is no longer needed, it is securely deleted or anonymised.

Your Data Protection Rights

Under UK data protection law, you have the following rights:

Right of access – request a copy of your personal data.
Right to rectification – correct inaccurate or incomplete data.
Right to erasure (“right to be forgotten”) – request deletion of your data.
Right to restriction of processing – limit how we use your data.
Right to data portability – obtain your data in a portable format.
Right to object – object to processing for direct marketing or legitimate interests.
Right to withdraw consent – withdraw consent where processing is based on it.

To exercise these rights, contact us at:
📧 info@smrltd.co.uk

We aim to respond within one month. You may also lodge a complaint with the Information Commissioner’s Office (ICO):
🔗 www.ico.org.uk

Security of Your Information

We use appropriate technical and organisational measures to protect your personal data, including:

Secure (SSL) encryption on our website.
Firewalls and anti-malware protection.
Role-based access control and staff confidentiality agreements.
Regular backups and monitoring of our systems.

However, no online system is completely secure, so you share information at your own risk.

Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to enhance functionality, analyse traffic, and personalise user experience.

Types of Cookies We Use

Essential cookies: required for basic site functionality.
Analytics cookies: help us understand website traffic and usage patterns.
Preference cookies: remember user settings (e.g. language, region).
Marketing cookies: used to deliver relevant ads or promotions.

Managing Cookies

You can manage or disable cookies through your browser settings.
More details are available in our Cookie Policy (or section below).

Note: disabling certain cookies may affect website functionality.

Marketing & Communication Preferences

You may receive occasional emails, newsletters, or promotional offers from us if:

You have opted in to receive marketing communications; or
You have previously purchased from us (and not opted out).

You can unsubscribe anytime using the link in our emails or by contacting us directly at [Insert email address].

We will not share your contact details with third parties for their marketing purposes.

Children’s Privacy

Our Website and services are not intended for children under 16 years of age.
We do not knowingly collect personal data from minors.
If we discover that we have collected such data without parental consent, we will delete it promptly.

Links to Other Websites

Our Website may contain links to third-party websites (e.g. payment gateways, partners).
We are not responsible for the privacy practices or content of such external sites.
Please review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business operations.
When we make changes, we will update the “Last updated” date at the top of this page.

Significant changes will be communicated via email or prominent notice on the Website.
Your continued use of the Website after such updates constitutes acceptance of the revised Policy.

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us:

SMR Ltd
📍 49 Ayresome Park Road
Middlesbrough, TS5 6AS, United Kingdom
📧 info@smrltd.co.uk
📞 +44 7532746565
🌐 www.smrltd.co.uk

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk